Investments Spark Growth at FireRein

August 15, 2017



Recent private and public sector investments, including funding from Natural Products Canada and the Ontario Centres of Excellence, have enabled FireRein to enhance our management team. FireRein is pleased to announce the addition of Anthony (Tony) Jumeau in the role of Sales Manager and Cher Powers in the role of Director of Operations.

“The addition of Tony and Cher gives FireRein the experience and expertise needed to cultivate a robust sales pipeline and establish the operational infrastructure necessary for our next stage of business development.”, says Rui Resendes, FireRein President & CEO.

Anthony (Tony) has over 18 years of experience in marketing fire safety and suppression products for emergency vehicles. He is passionate about applying new innovations in both manufacturing and business settings to keep work crews and the public safe, through awareness of technology, standards, and educational tools. Tony has seen some significant changes in the fire industry as a firefighter, sales professional, and fire apparatus innovator. He is also a member of the board of directors for Prevention Connection International, an educational sharing platform for emergency services, and a partner in a teambuilding business called SLAM (School of Leadership and Management).

Cher is an experienced operations professional with expertise in project management, program creation, government relations, technology transfer and enhancing operational efficiencies. Most recently, Cher was Operations Manager at GreenCentre Canada, where she was instrumental in creating, implementing and managing many unique programs and operational processes. She completed a degree in Global Development Studies at Queen’s University in 2016 and is a graduate of the Chemical Engineering Technician Program at Loyalist College (1995).

Media Contact: Quincy Emmons,